The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.
Content farms have gone multimedia. What are the brand safety and suitability implications for you of advertising against low-quality, though not offensive, content?
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising