BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.
Explore the game-changing potential of Generative AI in marketing – from hyper-personalization to enhanced content creation and predictive analytics.
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Brands are no longer limited to a single marketing channel, and instead must adapt to a multichannel reality.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework