In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...