Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
The Creator Gap and Driving ROI
by Victor Z Glenn on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Z Glenn on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Navigating Brand Safety in LGBTQ Media
by Victor Z Glenn on Jul 28, 2023 9:30:00 AM
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...