Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...