Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...