Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Z Glenn on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Enhancing the Balance Between DE&I and AI in Digital Advertising
by Victor Z Glenn on Aug 11, 2023 9:00:00 AM
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...