Brand Safety Institute Blog

AI Acceleration: Navigating Technology and Trust

by Victor Mills on Nov 6, 2025 9:00:04 AM

A future built on accountability will be about establishing trust while protecting advertisers & consumers. AI has made media faster, smarter, & more personalized - but also more opaque & volatile. To navigate that paradox, the industry must anchor...

Brand Safety in an Age of Constrained Optionality

by Victor Mills on Jul 11, 2025 10:46:32 AM

Are we trading in brand suitability for brand sustainability in the near future? The answer is important. What began as an industry-wide effort to keep ads away from the internet’s darkest corners has since evolved into a highly politicized dilemma.

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Brand Safety Tools Expand for a New Era

by Victor Mills on Aug 30, 2024 8:45:00 AM

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...

Cybersecurity & Privacy Concerns Hit Gamers Hard

by Victor Mills on Mar 22, 2024 8:30:00 AM

Recent hacking incidents within the Apex Legends eSports community have sent shockwaves through the gaming world. One potential theory, voiced in numerous YouTube videos on the occurrences, is that the hacks were actually an attempt by the perpetrators...

Retail Media Heats Up Under Scrutiny

by Brand Safety Institute on Apr 19, 2023 8:30:00 AM

The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework