The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework