As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand Safety: An Accurate Reflection
by Victor Z Glenn on May 16, 2025 12:49:04 PM
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
Shifting Acts to Action: Authenticity in DE&I
by Victor Z Glenn on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech
by Brand Safety Institute on Sep 20, 2021 6:30:00 AM
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms...