Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. These shifts point to a future where brand safety is not a constraint on performance - but a prerequisite for it.
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...
For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise, and risk. The advertising ecosystem could inadvertently find themselves in hot water when they simply intended to move business forward...
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
In 2025, safety isn’t the absence of harm, it’s the presence of responsibility. You can’t build trust if your content, like much of today’s generative media, is engineered to approximate meaning rather than actually say something.
Are we trading in brand suitability for brand sustainability in the near future? The answer is important. What began as an industry-wide effort to keep ads away from the internet’s darkest corners has since evolved into a highly politicized dilemma.
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current efforts and safeguard their strategies. The connective thread across these developments is clear: brand safety isn’t just about...
Today’s platforms don’t just attract interest, they capture it. In this environment, designed to fast-track choice, brand safety becomes more than a protective measure. To learn more, check out the Brand Safety Institute blog.
In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...