Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Z Glenn on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Brand Safety Institute Launches MFA Transparency Utility for Publishers
by Brand Safety Institute on Mar 3, 2025 1:00:00 AM
The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
Recap: BSI at Cannes Lions 2024
by Brand Safety Institute on Jun 26, 2024 4:35:19 PM
Last week, BSI’s leadership team joined our partners and colleagues in Cannes for a packed week of launches, pivotal...
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Z Glenn on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
Navigating Trust and Brand Safety in Gaming
by Victor Z Glenn on Dec 8, 2023 9:00:00 AM
As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM