Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and...
Today, we live in a world surrounded by unique identification (Social Security Numbers, license plates, bank account...
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...