​BSI at SXSW 2022​

by Victor Z Glenn on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and...

Today, we live in a world surrounded by unique identification (Social Security Numbers, license plates, bank account...

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...

When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.