Navigate the complexities of brand safety in today's cultural landscape, using Bad Bunny's Super Bowl performance as a case study in balancing relevance and risk.
People aren’t just buying, they’re evaluating. Evaluating what? Evaluating whether brands understand their responsibility to consumers and respect their intelligence. Trust & safety, core pillars of brand safety, must be advertisers' core value...
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...
Gaming has become a cornerstone of digital marketing, especially for younger audiences. . By aligning their strategies with evolving safety measures, marketers can successfully navigate the many challenges while reaping the benefits of engaging with the...
Discover why creators are ditching sponsors to build their own brands for long-term success and financial independence in the digital landscape.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers