Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
Gaming has become a cornerstone of digital marketing, especially for younger audiences. . By aligning their strategies with evolving safety measures, marketers can successfully navigate the many challenges while reaping the benefits of engaging with the...
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
Reliable news sources remain a good place for brand safe advertising, according to a survey by MAGNA Media Trials and Disney Advertising