Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...

In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...

Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...

AdAge has published a story (subscription required) this week detailing large numbers of departures from Twitter’s insights...

The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Another annual report, another clear case made for the importance of everyone in the digital advertising ecosystem being...

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

​BSI at SXSW 2022​

by Victor Z Glenn on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

“How great is it to be back together in person?”If I had to summarize the IAB’s Annual Leadership Meeting (ALM) event in one...