Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Z Glenn on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
The Fight Continues, Part 2
by Brand Safety Institute on May 5, 2022 11:35:00 AM
The Fight Continues: Microsoft Removed 3 Billion Ads in 2021
by Brand Safety Institute on Apr 4, 2022 3:17:16 PM
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting
by Neal Thurman on Feb 16, 2022 9:59:22 AM
“How great is it to be back together in person?”If I had to summarize the IAB’s Annual Leadership Meeting (ALM) event in one...