Brand Safety Institute Blog

Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers

by Steve Olenski on Jan 25, 2024 5:03:18 PM

Marketers must adapt and innovate to navigate the post-cookie era successfully and reshape digital advertising in a privacy-conscious manner. This blog explores the challenges and opportunities of these changes, including the need for first-party data,...

Brand Safety in the Growing Esports Arena

by Brand Safety Institute on Apr 28, 2023 7:00:00 AM

Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.

Staff Departures Raise Questions About Twitter Analytics

by Brand Safety Institute on Nov 30, 2022 10:49:32 AM

Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers

The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.

The Fight Continues: Microsoft Removed 3 Billion Ads in 2021

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.

BSI at SXSW 2022

by Victor Mills on Mar 30, 2022 11:38:39 AM

The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.

Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting

by Neal Thurman on Feb 16, 2022 9:59:22 AM

BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands

by Brand Safety Institute on Sep 24, 2021 3:44:05 PM

OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising

85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies

by Brand Safety Institute on May 11, 2021 2:00:00 AM

85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.

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