Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. These shifts point to a future where brand safety is not a constraint on performance - but a prerequisite for it.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
Mantis partners with Brand Safety Institute to enhance brand safety standards through a strategic collaboration and inclusion of their metrics in BSI's Publisher Quality Utility.
Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.