Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...

When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...

Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

Unifying in Divisive Times

by Victor Mills on Feb 6, 2025 2:04:47 PM

The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

 MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...

AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...