The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Obituary Pirates and Brand Safety
by Brand Safety Institute on May 10, 2023 6:33:41 PM
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
by Brand Safety Institute on Jun 9, 2022 5:00:00 AM
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
by Brand Safety Institute on Sep 24, 2021 3:44:05 PM