Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago

IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...