Brand Safety Institute Blog | Research

Trust is Driven by Better Context and Platform Accountability

by Victor Mills on Jan 26, 2026 8:00:05 AM

In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...

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Online Safety for Youth: A Chasm of Alarming Proportions

by Victor Mills on Aug 20, 2025 6:10:18 PM

The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...

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Cannes 2025: AI, Authenticity, and the ROI of Responsibility

by AJ Brown on Jun 25, 2025 2:48:49 PM

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!

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Balancing AI Innovation with Brand Safety in Marketing

by Victor Mills on Nov 22, 2024 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...

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Sentiment and Civility in Podcast Advertising

by Victor Mills on Jan 26, 2024 8:00:00 AM

In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.

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New Approaches to AI in Brand Safety from BSI and Unitary

by Brand Safety Institute on Nov 1, 2023 3:05:23 PM

A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.

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Ad Industry Growth Driven by Digital, According to MAGNA Global

by Brand Safety Institute on Mar 30, 2023 5:58:13 PM

While overall growth may slow in 2023, a new report says that digital advertising will remain the industry's engine.

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Advertisers have opportunity to lean into gaming and connect with audiences

by Brand Safety Institute on Mar 15, 2023 7:30:00 AM

Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.

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TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content

by Brand Safety Institute on Nov 2, 2022 5:42:47 PM

US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey , conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).

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The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.

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