The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Another annual report, another clear case made for the importance of everyone in the digital advertising ecosystem being...

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

​BSI at SXSW 2022​

by Victor Z Glenn on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...

It’s clear to everyone in the industry that CTV is THE big thing in the world of digital advertising. In a Forbes story in...

Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...

Two things we love at the Brand Safety Institute are brand safety innovation and evidence that points to doing good by...
Amid the ongoing debate about the risks to brands advertising on news platforms, a recent survey by MAGNA Media Trials and...

Threats to brand safety never sleep and that’s why the Brand Safety Institute (BSI) is here: to help you sharpen your edge...

The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...