In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Sustainability as an overarching ESG strategy for Companies… Congratulations GUESS? Inc.!
by Louis Jones on Sep 7, 2023 5:32:23 PM
This past week Business Intelligence Groups awarded GUESS? Inc. two awards for it’s Environmental, Social, & Governance...