While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...
When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.
The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
Meta is making available a free open source software tool that identifies images and videos and raises red flags that enable platforms to stop the spread of terrorist content.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.