TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers
by AJ Brown on Jan 9, 2025 2:16:29 PM
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
YouTube Details Efforts to Combat Misinformation
by Brand Safety Institute on Feb 22, 2022 5:00:00 AM
Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
Louis Jones featured in AdWeek
by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...