AI & Tech: Brand Accelerators & Villains

by Victor Mills on Dec 12, 2025 9:00:00 AM

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. The common thread is velocity, made possible through technology. However, with the power and speed of tech & AI related developments, comes the...

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...

The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability

by Victor Mills on Oct 30, 2025 7:59:59 AM

The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.

AI  - The Next Economic Boom or the Next Tech Bubble?

by Victor Mills on Sep 1, 2025 1:29:46 PM

For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise, and risk. The advertising ecosystem could inadvertently find themselves in hot water when they simply intended to move business forward...

Cannes 2025: AI, Authenticity, and the ROI of Responsibility

by AJ Brown on Jun 25, 2025 2:48:49 PM

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!

2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes

by Victor Mills on Jun 24, 2025 6:07:57 PM

The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...

How Can AI Integrated Brand Safety Process Strategic Chaos?

by Brand Safety Institute on Apr 30, 2025 12:11:15 PM

As AI is woven deeper into the fabric of business, brand safety applications will evolve too. It’s no longer just about avoiding controversial content, but about navigating a digital landscape where unpredictability is a marketing nightmare. Brand safety...

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Brand Safety Lessons in Ozy Media's Downfall

by Brand Safety Institute on Oct 5, 2021 4:05:09 PM

Ozy Media's stunning fall from grace offers several key lessons in brand safety.

Louis Jones featured in AdWeek

by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM

Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.

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