By the time they're involved, it's too late.

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

Brand Safety is hard work

by Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM

In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...

Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...