In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

Brand Safety Officer Unboxing

by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM

The members of our Inaugural Class of Brand Safety Officers received a special thank you from us.  In addition to being...

Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms

Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...