As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
How do you make sure your keyword blocklist is a scalpel and not a sledgehammer?
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...
There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...