Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by some...
Brand Safety Officer in Residence Mailbag: Political Advertising
by Christine Desrosiers on Sep 16, 2020 12:11:28 PM
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
Fox calls an audible on political ads during the Super Bowl
by Jeremy Spitzberg on Jan 22, 2020 6:27:54 PM
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks is...