The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Z Glenn on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
Building Smarter Standards for a Complex Media Landscape
by Victor Z Glenn on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Brand Safety: An Accurate Reflection
by Victor Z Glenn on May 16, 2025 12:49:04 PM
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
If Only Someone Was Working on Brand Suitability Standards
by Victor Z Glenn on Feb 8, 2022 2:05:58 PM
Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...