Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. As platforms expand...
Brand safety quickly became an industry-wide focal point, almost overnight in 2016, as major brands grappled with the real...
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...