Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence
by Brand Safety Institute on Feb 27, 2023 8:35:06 PM
BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
Industry Orgs Release Set of Guidelines for Diverse Suppliers
by Brand Safety Institute on Aug 10, 2022 5:00:00 AM
Three organizations have released guidelines for the advertising industry in support of diverse media suppliers. The...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...