There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...
What is the moral responsibility of the Brand Safety Officer?
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.