Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.
Are we trading in brand suitability for brand sustainability in the near future? The answer is important. What began as an industry-wide effort to keep ads away from the internet’s darkest corners has since evolved into a highly politicized dilemma.
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
As digital marketing evolves, so do the tools needed to manage brand safety and suitability. Zefr, a global leader in brand safety, recently expanded its AI-powered Brand Safety and Suitability Verification solution on YouTube.
Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.