Concerns are rising this Season about both media quality and product integrity. Consumers are moving through the 2025...
Gobble Gobble - Reach not Risk
by Victor Mills on Nov 27, 2025 8:59:59 AM
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...
Social Media Restrictions and Lessons Learned from Nepal’s Unrest
by Victor Mills on Sep 16, 2025 12:35:11 PM
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Online Safety for Youth: A Chasm of Alarming Proportions
by Victor Mills on Aug 20, 2025 6:10:18 PM
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Unifying in Divisive Times
by Victor Mills on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Mills on Dec 2, 2024 2:23:14 PM
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
