The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Do you trust me?
by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM
We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...
Advertisers biggest challenge: brand safety
by Jeremy Spitzberg on Aug 7, 2019 5:23:14 PM
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
Publishers earn slightly more from targeted ads; but at what cost?
by Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...