Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...