MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
by Brand Safety Institute on Sep 24, 2021 3:44:05 PM
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
Fake news; real profits
by Mike Zaneis on Oct 3, 2019 1:52:02 PM
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
Facebook: It Takes a Village
by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...
Sleeping Giants isn't your Brand Safety Officer
by Jeremy Spitzberg on Sep 6, 2019 9:29:49 AM
By the time they're involved, it's too late.
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
by Brand Safety Institute on Aug 13, 2019 8:00:00 AM
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content
Publishers earn slightly more from targeted ads; but at what cost?
by Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM