The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...

In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...

By the time they're involved, it's too late.

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content

A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ends...