Mike Zaneis on Oct 3, 2019 1:52:02 PM
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...
Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...
Jeremy Spitzberg on Sep 6, 2019 9:29:49 AM
By the time they're involved, it's too late.
Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
Brand Safety Institute on Aug 13, 2019 8:00:00 AM
Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM
A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...
Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...
Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM
User-generated content can be a landmine for brands, even when they're not advertising around it.
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