In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...

Unifying in Divisive Times

by Victor Z Glenn on Feb 6, 2025 2:04:47 PM

The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...

The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...

In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.