Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...

By the time they're involved, it's too late.

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...

A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...

Is your brand at risk from Kyle?

by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM

User-generated content can be a landmine for brands, even when they're not advertising around it.