Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...

A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...

Is your brand at risk from Kyle?

by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM

User-generated content can be a landmine for brands, even when they're not advertising around it.